I need a full page advert (420mm x 275mm) designed that will appear in a luxury lifestyle magazine.
The advert will be advertising the brand as opposed to a specific product and will position it as a high end supplier and lifestyle brand for men with facial hair.
The main point to get across is that a man should look after his beard and by shopping at The Beard Emporium he will be able to attain a great beard.
It should become part of his lifestyle. To care for his beard in the same way he cares for his hair and the way he dresses.
The tagline of the advert will be "Not all beards are created equal - The Beard Emporium luxury beard and moustache care"
The feel of the brand is classic yet modern. Think old school barber shops, nice clothes, but relaxed.
Some reference material can be seen here: http://www.pinterest.com/beardempor…spiration/, also please see the site for the feel of the brand.
The logo should be prominent (as we are a new company) but not overpowering. Beneathe the logo should be the tagline "The best natural beard & moustache care products from around the world."
The ad can include product photos (see the website, higher resolution can be provided) but this is not a must.
The ad could be:
One large photo of a bearded man with the tagline and logo.
A photo of something from that lifestyle eg barbershop, barbershop window.
A drawing could be used instead of a photo.
Attached are two very quick renditions of a possible direction.
Of course any photographs that are used should either be royalty free or available for purchase.
I will be happy to see any take on what you think could work for this advert.
I will give detailed feedback but don't necessarily point designers in a specific direction to start with. The winning design may very well be something I haven't even considered.
Any questions, please ask.