We want a two-sided standard size postcard. This will be handed out in person, left at coffee shops ,etc. Specifically, it will not be mailed so no need to save space for addresses. The target audience is young adults age 18-35 who haven't heard about passage meditation and are new to our offerings.
It should be modern, and clean, not busy. (See our young adult blog http://www.YAmeditation.org for a sense of our design aesthetic.)
The organization branding uses: Colors (Pantone 3005, 1205), Font (Palatino, Helvetica, Hypatia Sans). We'd like it to be part of the organization's offerings, but are very open to having this postcard stand out!
Front: We want an eye-catching image on the front that conveys a sense of peace and calm, but is also appealing and engaging to those in their 20s and 30s.
The front tagline should be "Make your life a work of art" with sub-header "Resources to learn meditation for young adults (YAs) in their late teens, 20s, and 30s".
Possibly include the quote: "Just as others write beautiful poetry, you can make your life such a work of art that everyone who sees it will be inspired. –Eknath Easwaran "
The back of the postcard will contain lists of resources targeting our young adult (18-35) audience.
-----Draft copy below------
Passage meditation is a unique spiritual practice that can help you to train attention, deepen relationships, and find purpose, peace, and joy. It is a universal method of meditation that can be practiced within any faith tradition or outside them all.
YA Blog: http://www.YAmeditation.org
Find stories and tips from our international YA community to start and maintain a meditation practice.
Free Webinars: http://www.easwaran.org/webinar
Two-part series of introductory webinars to learn how to meditate on a passage.
Meditation Retreats: http://www.easwaran.org/retreats
Experience a day or weekend of in-person instruction in passage meditation. Join a community of spiritually-minded seekers and jump start your practice. Sliding scale & scholarships available.
Online & Free Resources: http://www.easwaran.org
Read instructions take our free online course and benefit from many other resources to learn passage meditation.
Questions? Contact us at firstname.lastname@example.org