¿Qué te inspira y qué diseño imaginas para tu empresa?
In a nutshell, the Deli side of our business has struggled since opening in 2012, while the Café side continues to gain strides. We have a full Continental Deli with meats, cheeses (etc) that only accounts for <25% of our revenue. What we hoped for was the customers would have a positive experience via the Café - leading to an additional experience via the Deli. This has NOT happened naturally. Pushing/prompting our Café customers appears to be the only way to convert them into purchasing items from the Deli. We recently conducted a survey that very clearly shows the VAST majority of our Café customers do indeed buy Deli goods on a weekly basis... however strangely, despite being in our shop for the Café, they don't buy their Deli goods from us!! On the grounds that we have a very healthy number of Café customers each-and-every day, it makes sense to target them directly via in-store, targeted communication via brochure based promotions
I have created a promotional plan for 1H 2015 and this includes monthly focuses e.g. "Back to School" or "Valentines Day" or "St Patricks Day" etc. Additionally, I want to feature specific products that we sell at the Deli (which they're obliviously consuming via their Café meals) e.g. Caramelised Onion or Pomegranate Molasses etc. So what I'm looking for in this brochure is a Modular Template i.e. something that provides a mould that I can myself drop images & text into and customise it to fit the promotion or product feature. If it turns out I need x2 separate pieces of artwork i.e. one for promotions and another for product features... then so be it. I hope this is clear
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