5”x 7” oversized postcards printed on premium 16pt cardstock; UV1 gloss front with Matte AQ on recipients address side; 4/4 color
This direct mailer has two main purposes.
1. Announce that our storefront is NOW OPEN. Please include "NOW OPEN".
2. Give the recipient of this mailer a FREE SHAVE ICE coupon. Please make "FREE SHAVE ICE" very bold and eye catching in possibly the color red. Please note "Expires 10/31/18". Also note, "Bring this coupon to our shop to receive 1 free shave ice on the house! Includes optional ice cream and toppings."
Design: We are looking for a refreshing, clean and modern design with a hint of a tropical vibe. We do not want a typical over the top "tiki" hut look. You are free to be creative with the design elements but please, nothing corny.
We have included our logos. Please feel free to use both or just one. Also included are some product shots. Please include at least one product shot. Feel free to edit the product shot files.
Make use of the phase, "Authentic Hawaiian shave ice using all natural syrups made with REAL fruit."
Bullet points to include somewhere:
-No high fructose corn syrup
-No artificial colors
-No artificial flavors
-ALWAYS positive vibes!
Another differentiator we would like included:
At ParadICE we do our part to respect the planet by using biodegradable cups, spoons, straws and 100% recycled napkins.
Location information to include:
11 W De La Guerra St, Santa Barbara, CA 93101
Use this statement somewhere: "Located directly across from the Paseo Nuevo Cinemas."
Contact information to include:
INCLUDE PRE-PAID POSTAGE where the stamp should go and also please leave a blank white space that measures at least 3.5” long by 2” high for the recipient’s address block and automation barcode on the right side of the mail piece (usually placed on the lower half too).