What I need in order to start marketing Altitude Merchant Brokers:
I need a brand identity. I already have a logo (see attached) – but I am open to changes. (I am *not* asking for a NEW logo, rather giving you creative license with it during design of the FLYER) I would like to be positioned as providing a matching (broker) service instead of being another one of those creepy sales agents that visit their store all of the time. I also wouldn’t mind getting a laugh out of the pitch.
I need a double sided print Rack card with a rip off business card designed. Ideally, the messaging on the card will encourage potential customers to contact Altitude for a short conversation on how we can help solve their specific problem. These rack-cards are designed to be handed out while still attached – and they are perforated at the business card end, so the customer can tear off and keep the business card.
See templates here (but please don’t use the door-hanger version):
Here are some of the ideas I had to stage the problem (with a little humor involved):
1 - A white table cloth covered dining table, with a couple dressed up and on a date (complete with waiter in a tux and the napkin draped across his arm), but placed right in the middle of a dirty mechanic’s bay. The idea being “are you stuck with a merchant provider that doesn’t know your business at all?” or “Does your merchant provider REALLY know YOUR business?” This is just brainstorming – and you are welcome to adapt (IMPROVE) it at your discretion.
2 - A dust covered OLD credit card processing machine, sitting on a counter, maybe with an antique cash register next to it. We could use the line “Are you still processing in the stone ages?” or “Does Your Merchant Services Company Leave You to Gather Dust?”
3 - “Most merchant services companies are black holes for phone calls. Your messages seem to go in, but nothing ever comes out.“ This one can be up for interpretation.
Solution (and the back of the flyer):
Once we create the question (problem) – the answer can be Altitude – and why we are different. I would like to emphasize that "We act on YOUR behalf to match your business with a merchant provider that can meet YOUR businesses UNIQUE needs."
I would like the business card portion (the tear off part of the template) to be an actual business card (and I will give you all of the contact info before final) on the front. For the back of the entire card – another full color graphic and it would be cool if the back of the business card fit with the card if it is still attached but could also stand on its own if it was detached. (Like a puzzle piece or similar – open for interpretation and creativity).
I would like to see examples of the problem on the front and the solution on the back and some examples of problem & solution on the same side – let me know if you have questions about this.
Finally – THANK YOU for taking the time to work on this project. I sincerely believe that the creativity and hard work that comes from this project will be a make-or break proposition for my new company. If you have ANY questions or would like clarification, please don’t hesitate to reach out. I am always happy to answer questions or attend a brainstorming session.