please REVIEW attached creative brief.
Beauty Concierge program design concept
• Beauty Collection customers can sign up for the Beauty Bonus program. These customers get Collector status.
• Customers earn Beauty Bonus Dollars every time they shop (10% back on the future purchases).
• When consumer spends $500 and up, he/she receives a status upgrade and becomes a Curator.
• One of the benefits of this status is a monthly Beauty Concierge black box (currently black packages) with four (4) minis or samples of newly launched products.
• At the beginning of each month, Curators receive an email invitation to come to the store and pick up their Beauty Concierge box.
• Each box has an insert card with a product description, along with 20% of promo-code on four (4) featured brands.
• We are also posting on Social Media to promote the Beauty Bonus Dollar program and increase engagement and loyalty.
Read as: “prestige,”, “concierge,” “beauty,” “elegant,” “exclusive product samples,” “reward,” “professional,” “high-end brands,” gift.”
This card should explain/visualize the goal of the Beauty Concierge program:
At Beauty Collection we are curators in the art of beautiful. At the same time we are in charge of special services for our valuable customers, such as delivering the latest new products from high-end and prestige brands. The job of the Beauty Concierge program is to provide help and information to customers who are eager to have the best and the latest beauty products.
REFERENCES: review creative brief
Copy N1, COVER
Show the gift box and content (four (4) mini products)
The Beauty Concierge package has been delivered – be one of the first to try our indulging beauties
[Second line variants]
Post your Beauty Concierge photo to be featured. Tag us @BeautyCollectionStores, #BCconcierge
Copy N2, BACK
Every month, we deliver a selection of four (4) beauty treats to our Curator customers that include niche, high-end, and prestige brands. Beauty Collection experts scout the latest trends and bring you the newest, most advanced products, along with a 20% exclusive Curator discount on featured brands.
[logo] PETER THOMAS ROTH
Water Drench™ Hyaluronic Cloud Cream, 48ml/1.6 oz
Drench your skin with a liquid cloud of pure, endless moisture drawn right from the atmosphere. This concentrated 30% Hyaluronic Acid complex cream transforms atmospheric vapor into fresh, pure water from the clouds, providing your skin with a continuous burst of intense hydration that lasts up to 72 hours
[logo] Comptoir Sud Pacifique
Vanille Blackberry, Eau de Toilette, 100ml - 3.3 oz.
A delightful fragrance mixing fruits and flowers: a refreshing start with Lemon and Bergamot, then a generous heart made of Rose, Jasmin, Blackberry and Pink Berries. The final print is a gourmet Vanilla mixed with White Musk and Cashmere Wood.
[link: http://www.comptoir-sud-pacifique.c…m_store=fr ]
[logo] The Organic Pharmacy
Enzyme Peel Mask with Vitamin C and Papaya, 60ml
This refreshing gel mask transforms the skin in just 10 minutes. Previously only available as part of an in-salon facial treatment, this mask is now available in stores and online for the very first time.
Avene Complexion Correcting Shield SPF 50+ - Medium, 1.35oz
Combines the maximum protection of 100 % mineral broad spectrum sunscreen with the complexion-perfecting and hydrating properties of a tinted moisturizer. Enhanced with soft focus microspheres to instantly blur imperfections for flawless, healthy-looking skin.
[COUPON use PR bar code]
* Samples available in stores only and while supplies last. 20% discount applies to in store purchases of the listed brands only and expires 6/30/17. Beauty Bonus Dollars are only earned on full price purchases. Beauty Collection’s Beauty Bonus program may be changed at any time without notice. See store for details.
http://www.BeautyCollection.com | (866) 881-8393 | CustomerCare@beautycollection.com
[Can we make this part somehow stand out, as we need to attract attention to our social media and we give away really great prizes (products)]
Win big at being social
[FB icon] @BCcurator
[IG icon] @BeautyCollectionStores
[TW icon] @BeautyCurator
[Pinterest icon] @BCcurator
[YouTube icon] @BeautyCollectionUS
We have a Shutterstock account. Designer is free to use any image previewed. After design approval, we will provide high res images.
• Simple and elegant image, visualizing black gift box. It also could be black/gold/silver/white silk ribbon.
• Some image visualizing the name of this program – Beauty Concierge
• Must use – images of all four (4) product samples included in June box and four (4) full size products with description
Type PRINT CARD
Dimensions 5X5 inches, two-sided
Distribution As an insert in the black envelope together with the mini products
Technical specification - High res PDFs, with .25" bleed all around. For color tolerance, try to avoid light colors on white when the font is quite small
2. Ready for print PDF
3. Layered PSD/AI file