Number of products needed: 2
1. Letter with voucher:
For the voucher, you can use the design Google uses in the attachment ‘Example of printed voucher Google’. The voucher needs to be printed on the same position of the letter, because the voucher needs to be presented behind the window of an envelope (we use double window envelopes).
You are furthermore free to add visual components to the letter if you think this increases conversion.
For the content of the letter, you can use exactly the same text as we used in the past. See attachments for this current version of the letter (Example of Letter B). But if you have suggestions for the design of the content of the letter itself, you are absolutely free to show us your ideas!
Furthermore, I have attached our current version of the voucher in ‘creditcard format’: ‘Voucher creditcard format (front)’ and ‘Voucher creditcard format (back)’. This creditcard format of the voucher needs to be replaced by a voucher in a format where the voucher is printed on the letter itself.
This is a new Direct Mail concept for us, so you are free to design whatever you think works best! We are thinking about a postcard in paper size A5 (for Europe) or 5 ½x8 ½ in (for US). We prefer to receive 2 different designs of this postcard: 1 design WITH an address field (to send separately) and 1 design WITHOUT an address field (to include in an envelope with Letter A, see attachment for an example of Letter A). In the attachments also 3 examples of postcards are included. You can find the front and backside of a Google postcard (this is a postcard without an address field, so to be added in an envelope together with Letter A). And the third example you can find, is the backside of a postcard of Clearhq. This attachment is added to show you how it looks like when an address field + postage needs to be added on the right side.
Furthermore, for the version with an address field, please keep in mind that at the back of the postcard there need to be enough space on the right to add an address + the postage. The content you can use on the leftside of the back of the postcard can be something like this (you are free to make changes):
Dear Sir, Madam,
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For the version without an address field you could use the same content as above, but if you prefer to make any changes, you are absolutely free to go!