Design Holiday Promo postcards for prestige beauty retailer

Beauty Collection

About Company
OVERVIEW:
A prestige beauty retailer with 5 stores in southern California and a growing online store. The first store were opened in 1997 in Calabasas, California. Beauty Collection currently represents over 300 prestige and salon beauty brands with over 30,000 SKUs. Beauty Collection focuses on customer service and product selection creating a large number of loyal customers.

SLOGAN: Curators in the art of beautiful

TARGET AUDIENCE:
• Women 25-55 age
• Demographic: has family (husband and 1-2 kids), lives 10 mile radius from store location, women with high spending purchasing behaviors, prefer high-end professional and salon brands
• West Hollywood characteristic aspects: LGBT community area with mixed customers

3 postcards to engage with Loyalty Program Members
Project Overview

DESCRIPTION:
Beauty Bonus program members (loyalty program), who has spent less that certain amount in the certain period (Collectors, Deciles 8-10), they receives this postcard and email with 20% off one time coupon.

OBJECTIVES:
1. Increase redemption on 30%
2. Reach 5% conversion rate

IMPRESSION: “prestige”, “beauty”, “elegant”, “high-end brands”

IMAGES:
1. Please use the provided template
2. Please create a collage, visualizing the beauty products and cosmetics. Some color accent may be present. Copy printed in simple and table form.
3. We have a Shutterstock account. The designer is free to use any image previewed. After design approval, we will provide high-res images.
4. Branded fonts Helvetica Neue, Minion Pro, Colors: black, white
5. Branded elements: black breakers (please find attached)

MARKETING MATERIALS:
PRINT CARD 9 X 6 double-sided, please download the template. 3 versions with different dates and headers, and the design. PDF ready to print and layered/working file

Deadlines:
• September 18th – design concepts;
• September 19th - 1st draft;
• September 20th – finalized version

Technical specifications:
High res PDFs, with .25" bleed all around. For color tolerance, try to avoid light colors on white when the font is quite small

COPY. Face

[Beauty Collection logo]
[Second line]
Skincare | Haircare | Makeup | Gifts

[1. OCTOBER card + add some October elements: leaves, pumpkin, etc.]
[Dates] October 1 – 31
[Header] Get 20% more Beauty products with 20% OFF discount

[2. NOVEMBER card+ add some family/celebration objects]
[Dates] November 1 - 30
[Header] 20 reasons to celebrate Thanksgiving. 20% OFF on entire purchase

[3. December card +add some Christmass objects]
[Dates] December 1 - 31
[Header] It is Party Time! Celebrate with 20% off

COPY. Back
[BC logo]
[Second line] 20% off entire purchase*

SHOP Beauty Collection October 1 - 31:

[Flag icon]
West Hollywood
8951 Santa Monica Blvd., Suite B
West Hollywood, CA 90069
(310) 858-8838

[Geese icon]
Commons at Calabasas
4732 Commons Way, E
Calabasas, CA 91302
(818) 225-9424

[Surfer icon]
Malibu Country Mart
3900 Cross Creek Rd., Suite 2
Malibu, CA 90265
(310) 317-0117

[Yaht icon]
Marina Del Rey
4722 Admiralty Way, Suite A-17
Marina Del Rey, CA 90292
(310) 306-8018

[Pier icon]
Manhattan Beach
1908 N. Sepulveda Blvd.
Manhattan Beach, CA 90266
(310) 546-6600

[Bar code part]
Sales Associate: Redeem through SBS (group 3). Scan barcode.

[Contact info]
Visit us online: BeautyCollection.com
Call us: (866) 881-8393
Email us: CustomerCare@beautycollection.com

[Social Media]
Win big at being social
[FB icon] @BCcurator
[IG icon] @BeautyCollectionStores
[TW icon] @BeautyCurator

[Disclaimer]
* Not valid with any other offer. No cash value. Must present coupon at time of purchase. No minimum purchase required. Discount applies to in-store purchases only. Beauty Bonus Dollars not earned on discounted items.
Excluded brands: Bumble and bumble., Clarisonic, Davines, Epicuren, Epicuren Baby, KAI, Kerastase, Morrocanoil, Morrocanoil body, Natura Bisse, Oribe. Cannot be applied to prior purchases or gift cards.

Please review properly all attached documents, thank you!