(All of the dimensions are in the attached document called Foster Printing. But what we need is a 4 x 9” , two-sided , full color card with no folds
Characteristic colors of the 1920s are preferable (Off greens, off reds, off yellows)
Color pallet that evokes the 1920’s while also remaining modern
Scope of project
The rack card should combine vintage typography, provided photographs and/or illustration.
It must clearly convey a good amount of complicated information on ticketing/dates/ect. Here is a bit about us for you to explore if you would like to know more: http://www.sfchronicle.com/performa…815583.php
Front: Powerful image or design with quotes, logo/name
TOP INCH has to be POWERFUL (the best quote, something bold, logo, tagline (#1 Immersive Experience in SF)
BACK: Bar/Casino/Cabaret images, but not cheesy and bad
We would like clean and iconic images that represent each of these rooms. I.e: cocktail for bar, dice for casino, microphone for cabaret
Website URL (http://www.thespeakeasy.sf) MUST HAVE
Contact information (415.891.9744) MUST HAVE
Dates and Prices (Thursday-Sunday, $65-$145) MUST HAVE
Short Description: (Here is the show description from the website, we can use this or a variation) MUST HAVE
“Step back in time to 1923 as 35 characters lead you on a “choose your own adventure” into the depths of the Prohibition Era. Song and dance, comedy and drama, casino-style gaming andkiller cocktails are among the many delights you will encounter as you explore the secret passages and hidden rooms of The Palace Theater
Tourist or locals who have no previous knowledge of The Speakeasy.
People who are looking for something to do while in San Francisco/ something UNIQUE
Note: While most of these people will be tourist, some may be local. We don’t want to ostracize our locals by having a design that is too “touristy” and gives everything away.
Every other rack card on the stand! We want to stand out and be unique!
Simple, elegant, different from the rest
Accessible vintage/art deco
Reflect Brand Values: Authenticity, Misdirection, Secrecy, Exclusivity, Luxury