For the rebranding of our company, we would like to send out a card to all our customers telling about our rebranding and the reason behind it. As we have transformed our company into being a powerful contributor for creating a sustainable and liveable future in balance with Nature, the card is made out of bioorganic, compostable material and has a seed engrained in it (there is perforated around it). This way, the reader can, after reading it, go home and plant the whole card in her backward and a beautiful tree will grow out from it. On the card, we would like to show graphically - in some kind of way (please do be creativity here) - this empowerment to grow a tree out of this card. It is important that the graphic conveys the message that there is a seed inside the card and that by planting it, a tree comes out. The text on the card tells that together we can create changes for the better and that every small task counts - even planting a tree can make a world of difference. We had our internal guy try to make a step-by-step (see attached) but that didn't end as hoped for.
Design-wise, it should be simple, elegant and aesthetic as the rest of our brand. We are a Scandinavian company why the guiding design is minimalistic. The font we use is Dia.
The text for the card is as follows:
“A new name wont save the planet. But together, we are able to plant the seed for a better one. (title)
Der er en bevægelse i gang derude, som spirer og gror. En bevægelse for en fremtid hvor vi mennesker kan leve i balance med naturen. Vi har besluttet at gøre hvad vi kan for at være med til at skabe denne fremtid, og vi vil gerne invitere dig med på rejsen. Forandring sker ikke fra den ene dag til den anden, men vi tror på, at vi sammen er i stand til at gøre en forskel for planeten gennem vores valg på tallerkenen. Mange bække små - og små valg som at plante et træ er være med til at gøre en verden til forskel.
Vi kan alle være med - og det er derfor, at vi nu hedder…