Looking for a piece of direct mail - in a 'flyer' style - A6 size for direct mail distribution in areas matching our socio-economic targets. The flyer is principally designed to advertise juice detox therapies targetted at the post-Christmas (January) detox and weight loss markets (although, I'd like to have a copy that I can use throughout the year without reference to Christmas). I'd like to use this flyer distribution as a platform to get regular juice and food delivery orders. There will need to be a section on 'the benefits of juicing', too. More detailed brief as follows:
Side 1 - Targetting Regular Juice Delivery Sales
Suggested Banner: 'Improve your family's health with delicious juice blends' (or similar!) - needs to engage a mother who wants to take healthy choices for her family. This is a premium product (the client will pay more for my juice than they will get for 'juice' in the supermarket - difference is, the nutrients are still in the one that they get from me!). Product also appeals to vegans and vegetarians.
Thrust of first page is to advertise 'Early morning juice and healthy lunch box delivery service'. Products include: Cold Pressed Fruit and Veg Juice Blends, Salad Boxes and Healthy Wraps, 'Healthy Day' Juice and Food Combos
Website is (will be) http://www.dailyveg.co.uk where there (will be) a full list of products, and the telephone Order Line: 01273 566 132, or tailor your service by calling Gareth on 07956 613 744
Aimed at the post-Christmas (and version without Christmas reference) detox and weight loss market.
Banner: Slogan aimed at women principally that want to lose weight, detox and have more energy - the version for the Christmas campaign may reference resolutions to eat better/become fitter/become more healthy.
Offering 10% off a 3 day juice weight loss or detox cold press juice therapy programme. Offer Ends... (I'd like to be able to write this on a blank space). Normal price £103.70. 3 Day Therapy Now £93.25!
Website is (will be) http://www.dailyveg.co.uk where there (will be) a full list of products. Order Line: 01273 566 132 or tailor your service by calling Gareth on 07956 613 744
2 other key things: A short section highlighted on either side on the 'Benefits of Juicing Vegetables and Fruits':
- We all know we should be eating more vegetables. The nutrients we get from consuming them helps us ward off disease and stay fit and healthy.
- Juicing vegetables enables us to consume very large doses of powerful plant based nutrients in single sittings, charging our bodies with many of the things we need to thrive. When you consume a lot of juice, your body is 'super-charged' with nutrients resulting in powerful positive effects in most cases.
- Lots of people find at least some vegetables not to their taste. We're confident that we have a blend that you'll absolutely love! We take great pride in the quality of our juice and people tell us that even our most 'veggie' juices taste great!
Find out more about the benefits of juicing: http://www.rebootwithjoe.com/juicing/benefits/
This is not a directive brief, and I am really open to a full editing of the content I have offered here. I am keen to work in collaboration, but want a quick and professional exercise, as I'd like to go to print soon!
I hope I've given enough to get you started!