Digestive well-being during Ramadan with Eucarbon®| A4 Info flyer

Medicina y farmacia

Background – F.Trenka F.Trenka is an Austrian pharmaceutical company located in Vienna. The company has over 100 years of experience in promoting natural health and well-being with high quality plant-based medical products. Get to know our product Eucarbon®: The company’s main product, Eucarbon® is a plant and mineral-based pharmaceutical product for relieving digestive distress in a natural way. Eucarbon® comes in tablets that have a typical black color. Its main components comprise of vegetable carbon (hence the black color of the tablets) as well as various herbal ingredients such as senna and rhubarb root. The Eucarbon® tablets come in a yellow colored packaging; its trade mark color which is quick to catch anyone’s eye. This yellow colour (see exact Pantone below) should be a dominant feature of any design. Eucarbon® was first developed 100 years ago and its formulation has not changed ever since. We are proud to say that Eucarbon® is now represented in more than 70 countries worldwide. Target group Target group is mainly Pharmacist & doctors and to some extent to the patients (Our carbon products are consumed by both men and women alike and is taken from all social strata. The typical customer of Eucarbon® is probably 35 years+ and – given that the product is heavily used in the Middle East – relatively conservative.)

What our task is all about: We have recently created different marketing materials via 99Designs (see attached file). The visualisation should be alike these materials Here is the link to our product website for more inspiration: www.eucarbon.com - USE THE WEBSITE AS A BASIC GUIDELINE! • Pre-defined colors of Eucarbon® (see Pantone codes above): The colors for the requested material should be in accordance to the color of the Eucarbon® packaging yellow and dark blue which are defined as followed: • Pantone 123 C • Pantone 5395 C • Read the Style guide (attached file)! • Here you get further information about colors, font orientation, font etc. • We just accept our font Avenir LT Pro • The final materials are required as open files (InDesign) What is required on the front / back of the info flyer? The requested advertising material is a 2-sided A4 card (with front and back), whereby it is not clearly specified what is the front and what is the back. (one side: Eucarbon-specific / other side: Ramadan-specific) Eucarbon page These criteria have to be included in the front: • Eucarbon® Logo (see attachment) • Our main slogan "Healthy Gut. Healthy Life." has to be integrated together with the brand • Key message: “Digestive well-being the natural way” • The packaging of Eucarbon® or/and Eucarbon® mascot or/and stock images could be included here - be creative! (see attachment) • The text/content can be found in the attachment! • The Dosage should be highlighted • The main focus should be on the fact that Eucarbon® naturally relieves digestive discomfort during Ramadan - This should be emphasized! • The indications/complaints can be highlighted (e.g. through icons) • Visualizations: You are welcome to use icons, graphics, illustrations, if they fit in the card. However, the use is not mandatory (the yellow-black-and-white icons are our property (see attachment). Any additional icons also have to be in line with Eucarbon's current design (see website www.eucarbon.com). • The card should generally represent our idea of a natural product (charcoal is the defining ingredient!!; the product further contains various herbal ingredients such as senna leaves and rhubarb root) (Mint and fennel oil have a rather disorderly role) • Natural aspects may be well illustrated with images of the individual ingredients (see attachment) • The arrangement of pictures and icons (in the attached file) should only represent a help / idea and can still be changed freely! We look forward to your ideas • F.Trenka Logo + MPC (Oman) Logo (this can be displayed very small) • Link to our website: www.eucarbon.com Ramadan page These criteria have to be included in the back: • Eucarbon® Logo (see attachment) • Our main slogan "Healthy Gut. Healthy Life." has to be integrated together with the brand • Key message: “Digestive well-being the natural way” • If mascot have not already been published on the Eucarbon page, please position it on the back part • Stock images could be included here - be creative! (see attachment) • The text/content can be found in the attachment! • The indications/complaints can be highlighted (e.g. through icons) • Visualizations: see front page • The arrangement of pictures and icons (in the attached file) should only represent a help / idea and can still be changed freely! We look forward to your ideas • F.Trenka Logo + MPC (Oman) Logo (this can be displayed very small) • Link to our website: www.eucarbon.com Is there anything that should be avoided? Designs that deviate too much from the WEBSITE (www.eucarbon).

Thank you for your engagement! We are looking forward to new creative ideas!

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Postal, flyer o impreso comienza en $199.