CCC-APP Magazine Ad
We need a full page advertisement that will be going into a trade show magazine at a counseling conference. The participants in the conference are typically conservative and middle aged; the ad must appeal to them. The purpose of the ad is to introduce our CCC-APP product as the solution for their church counseling management needs.
Our clients are typically churches with one or more counselors who have little to no organizational tools to manage their counseling caseloads. Their biggest concern is that people are slipping through the cracks. For example, people will approach them in person and ask for counseling, but there is no way to ensure that the counselor will remember to schedule them. All of their files and communications are unsecure or on paper in a filing cabinet. They have no way of knowing how many church members are involved in counseling. They also don’t have a way of knowing how many counselees a counselor is assigned to.
Our software eliminates these problems by providing them with an online tool that securely maintains their counseling records, enables their clients to request counseling online, and enables managers to set appointments, view caseloads, and conduct real time analysis which improves their organization and efficiency.
We had a few ideas that might communicate their need.
This would be similar to the attached vitamin ad. Emphasize a key word that captures the essence of our program and have the picture of people correspond to the key word. Ex: The word “energy” characterizes what the vitamin gives and “energized” corresponds to the people running (they are filled with energy).
Using one of the attached photos as the reaction to using our product as the solution to their problem.
These are just ideas that we thought of, but feel free to deviate from them if a better strategy is suited to the introduction of the product.
We would like to highlight several benefits from our features page:
Also, we offer a free 1st month trial and no credit cards are required during signup.