Cómo GreenPawsChicago CMO comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
Green Paws Chicago LLC
¿A qué sector dirías que pertenece tu empresa?
Animales y mascotas
Cuéntanos a qué tipo de público quieres llegar
We're not your typical dog walking company. We're one of the largest in Chicago and certainly the most professionally run. But what really sets us apart are the unique services we deliver and how we deliver them. No one else offers the health-and-hygiene offerings we do. So, not only do we walk your dog, we clean his ears, de-shed him, make sure he gets his flea-and-tick preventative on-schedule and brush his teeth -- all on a regular schedule that's combined with our daily walks!
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a flyer. This flyer will go into adoption packets at our non-profit rescue partners, PAWS Chicago and Friends of Chicago Animal Care & Control. The best time for us to get in front of a pet owner is when they first get their pet, so being in the adopter packets is key for us. We need this flyer to inspire the consumer to pick up the phone and call us, or to visit our website. Essentially, to get our foot in the door so that we can educate them why they need us. Pet ownership comes with a lot of responsibility. And many of our clients are working professionals who just don't have the time to do it all. Yet they want the best of care for their pet. So do we. In addition to educating them about who we are, what we do and why they need us, we also want the flyer to let them know that, when they sign-up for either our SteadyCare or TotalCare levels of membership, we donate a significant amount of money back to the rescue from which they just adopted their animal.
I've attached an example of our previous flyer. It was not at all successful in accomplishing the objective described above. It looks pretty and accurately portrays our professionalism, but it gets an "F" as a marketing piece because it did not drive leads to us. Art isn't marketing! Also attached is proposed new copy (Pooch Care Shared) as well as the .ai file for PAWS Chicago. We are not at all "married" to the proposed new copy, so if you have copy writing abilities, we'd be excited to see your ideas for the most compelling way to get our message across.
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