We use our half-page "FREE PET WASH" certificates to promote our business and attract new customers. We give these certificates away at local events (dog show, parade) and sometimes let local businesses include one in their new customer welcome packages (i.e. dog trainers, doggie day care, fitness centers, etc).
The one we've been using was designed on the cheap by my brother-in-law. He no longer has the non-flattened file, and doesn't have time to update it... our address information has changed, so we can't just print the old one. And as long as we're updating, we might as well go for a whole new design! I've attached the old/current one for reference, but the new one should be cleaner and have a more "2013" feel to it. I realize that's not very specific, but we want to convey 1) Fun, 2) clean, 3) obviously pet-related, and 4) professional operation.
2) Our name, Woodlands Pet Food & Treats
3) A brief blurb about us, along the lines of:
"We're a LOCAL Marin County business! As competition from the big-box chain stores intensifies, we really appreciate your choice to shop at our locally owned stores. Everyone at Woodlands is a Passionate Pet Person, and that shows in everything we do!"
3) List our store locations on the certificate:
Mill Valley: 701 Strawberry Village, 415-388-PETS
Greenbrae: 296 Bon Air Center, 415-461-PETS
San Rafael: 902 Third Street, 415-453-PETS
Novato: 474 Ignacio Blvd., 415-382-WOOF!
4) Offer: FREE Pet Wash
"Try our Self-Service Pet Wash for FREE!"
"A $15 Value!"
5) Restrictions: One free wash per family, please. No cash value, valid while supplies last.
6) An area on where we can easily print additional information, such as "Expires: xx/xx/xx Springfield Elementary Spring Auction". We will usually run a stack through the printer to set an expiration date and add a code or detail of some kind so we can track what's working. This could just be an open space area near the bottom, or it could be a shaded rectangle, etc.
The way this was done before, it was set up to be printed "two-up" on 8.5 x 11 paper, then cut in the middle to make two certificates per page. We printed on semi glossy slightly thicker paper. I'm assuming we'll keep doing it this way, but I'm open to other ideas.
- the "old" certificate .PSD
- the "old" certificate .JPG (smaller file)
- picture of family using pet wash, just so you get an idea what it looks like. :)