Thank you for your interest in this project.
Heroic is just getting off the ground and about to begin testing several marketing channels, including a direct advertising campaign. While people can currently book up to 12 services on Heroic, we are focusing this particular project on House Cleaners. Since we are so young, we have yet to build a brand guide, knowing that our look will evolve quickly in the coming year, which is where this project comes into play. If the campaign does well, the design elements will be considered for our overall brand direction.
-A 4.25'' x 11'' door hanger design, 2-sides.
-Layered artwork files upon delivery
Style guide (open to interpretation):
-Minimal, white background with splashes of bright color (green, blue, orange)
-Clean, fresh, accesible
-See attached for design influence
Front Side Goal:
-Convince reader to turn card over
Front Side Copy:
-Headline 1: Peace of Mind Is Not a Luxury.
-Sub: You can have it too.
-H2: Have your house cleaned as you like it.
-H3: Make your house Heroic.
-HeroicHouse.com should be shown on the front but can be subtle.
Front Side Layout: Open. Be creative
Again, purpose of the front is to get people to read the back.
Back Side Goal:
-Visit URL or Call to book a cleaner
-H1: Book a cleaner and find peace
-H2: Kitchen and Bath starting at $20/hr
-Call to action: http://www.HeroicHouse.com or 888-888-8888 (same color text as H1 from front of card)
H3: Book today and leave hanger for your cleaning pro!
-H4 (in style of a written note or letter greeting): Hello, please clean the following...
Now, please display the following categories with open check next to them, in style of a service menu.
-Kitchen, Top to Bottom
-Kitchen and Bath
-Full House, Light
-Full House, Heavy
-You name it
Following these items, please place a rectangle box for "special instructions."
H5 (in style of a letter salutation): Thank you for the peace of mind. You are my Hero!
Please insert a signature line.
Also to be included on back of card:
- Heroic Guaranteed Service (not provided). This is up to you. It can be in the form of a stamp, a badge, text only...whatever.
Thank you very much for your time and submission! Please leave and questions that you may have.
Looking forward to working with you.