A4 full page, colour print advert for a traffic and transport trade magazine.
The ad is to drive awareness of the exhibition, and increase visitor registrations which can be done on the event website.
Essentials for the ad:
- Show logo (attached)
- Dates/venue: 2nd - 3rd November 2016
- Website URL: http://www.road-expo.com
- Free to attend
- Register online at http://www.road-expo.com - IMPORTANT
Show strap line
- Scotland's largest traffic management and road maintenance event
- We would like the ad to feel nationalistic and clearly be for the Scottish market
- We would like to utlilise the colours blue, white and possibly red/yellow
- We would also like the ad design to be transferable for digital ads/email signatures/email templates etc, so possibly avoid large jpeg images as a central theme
- Avoid using remote roads/countryside/scenic imagery. The show is about traffic management and road maintenance products, i.e signage, traffic signalling, road barriers, message boards, speed cameras, road surfaces etc so it's products you're likely to find on a busy highway, in a city etc.