Cómo snovak comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
Arrow Senior Living
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Cuéntanos a qué tipo de público quieres llegar
Arrow is a senior living community management company. We subscribe to a dedicated set of core values - I believe acts of kindness can drive change in the world. I listen to understand. I defend the dignity of others. I choose to have a childlike sense of wonder and be fascinated, not frustrated. I solve problems and my answer is always yes. I understand that transparency builds trust. I strive to be humble. I believe in the power of a chuckle. - and our preferred marketing vibe reflects those.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking for a mailer that will be directed at the adult children or spouses of seniors with dementia. The focus should be on "The longest journey is the 18 inches from your head to your heart." Emotion evoking. Something that meets people in this situation where they are, says we understand, and offers them a glimmer of hope.
This should be empathetic and person-centric - speaking to people who are in the midst of a very difficult situation.
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