Cómo ESH651 comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We are a marijuana delivery service. We service a very small area to ensure low wait times. Our goal is to be viewed as professional, sustainable (in all senses of the word) and fair. Here's an excerpt from an old marketing campaign:
Final Round Edit:
"BNG Deliveries is committed to carrying high quality genetics. We do this by vetting our growers and only dealing with professionals. Too many shops pick up anything they can get their hands on and then name their strains anything they want to make it sell. Here, we take pride in knowing, not only what our genetics are, but also, where our genetics come from. BNG Deliveries is on a mission to provide you with strains and service that you can depend on."
Target audience is adults who use marijuana (very large demographic).
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking for a direct mail postcard with accompanying refrigerator magnet. With the new laws and the new shops popping up, we want something that is going to act as a personal reminder in their home. The magnet needs to be something that they are fine having on their refrigerator so it needs to be professional and discrete. Not overtly weed related.
The magnet needs to include our logo and contact info
Final Round Edit: Magnet should also include wording "Quality product. Professional service. Call Now!"
The postcard needs to grab their attention.
We are trying to help them realize that, typically, we can get product to their door faster than they can get in the car and go buy it.
We have decent brand recognition in the area and we are only going to be mailing to people we already serve. This is retention marketing.
Final Round Edit: Postcard should include wording similar to:
"Home of the $10 gram: Every strain, Every day!
We left weedmaps but we didn’t leave you. Visit bngdeliveries.com to see our latest specials.
Earn free stuff through our loyalty program.
Earn free stuff for referrals.
We look forward to continuing to serve you."
This can be headers and sub headers above the mission statement. The artistic placement of this info is going to make the winner.
(separately)We can get product to your house faster than you can get to the store and back
We like professional and clean looking marketing material. We don't want to be in your face (stereotypical) stoner campaigning.
(Large magnet)Template: http://www.magnetmailerpostcards.co…mplate.pdf
Please Note: This postcard will also have a 3.5"x4" magnet attached. This needs to be represented in the design. It is not just a post card.
Final Round Edit:
Please look over the template well. Notice that the magnet is a fixed size and shape. Also not that the green portion of the postcard template is the placement zone for the magnet. This is not the size of the magnet, simply where the magnet can be placed.
As such, the final deliverables will need to be four pieces:
1 - Front of Postcard
2 - Back of Postcard (postage side)
3 - 3.5"x4" Magnet
4 - Back of Postcard with magnet placement
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