Cómo owlcrate comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
OwlCrate is a monthly subscription box company that sends out a monthly box to its customers featuring a newly-published Young Adult book and 3-5 novelty items. Each month's box has a theme (e.g. Fantasy, Diversity, Friendship, Mystery etc) that ties all the items together. Our target audience is readers of Young Adult fiction who are usually between 16-25 years of age.
¿Qué te inspira y qué diseño imaginas para tu empresa?
A 5x7 postcard for our OCTOBER 2015 box. The theme for this box is 'SPOOKY' and so we are wanting artwork that conveys this theme (images of graveyards, full moons, witches, jack o lanterns, haunted houses etc). The FRONT of the postcard needs to contain our company logo and imagery pertaining to the SPOOKY theme. The BACK of the postcard needs to contain a smaller version of our company logo, the phrase 'inside the box... [**spoiler alert**]' and the THEME (SPOOKY) and MONTH/YEAR (OCTOBER 2015) of the box should also be mentioned. Beneath these there should be space for descriptive writing (at least 2.6 * 6.35 inches of space). You may leave this space blank, as I will fill it in one the postcard is complete. Other than these necessary elements, you are free to be creative.
(I've attached past examples of postcards done by an amateur to give you an idea of the elements I require. Feel free to think outside the box with the design as long as the elements listed above are present).
Front of Postcard:
- Company Logo
- Imagery pertaining to SPOOKY theme
Back of Postcard:
- Smaller version of logo
- 'inside the box... [**spoiler alert**]' text
- THEME (SPOOKY) and DATE/YEAR (OCTOBER 2015)
- Space for text
- continuation of SPOOKY imagery where possible.
This postcard will sit at the top of our box and will be the first thing our customers will see on opening the box.
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