We would like the folder to stick out when it’s sitting on the decision makes desk.
There will be inserts that sit within the folder. Each insert reflects an element of our business we feel is an advantage.
The copy is not 100% complete, but the changes we are making should be minor. In no way should the changes we make affect your final design. We have currently asked our copy writer to include tab headings that better define the pages. For example, the page titled “Brokers are many. Advisors, few and far between” might have a tab that says “about us”. Update: The titles of the pages are within the file names. They are Services, Admin, Compliance, Why us and Value Adds.
Attached you will find our logo. We would like to stay within area the color palette our brand uses, but we will let you decide what work best.
We are a younger firm, and want to stand out as such. Not over the top, but enough that people will know who we are.
Lastly, our copywriter is very designer friendly. If you feel that some of the copy is not able to work with your design let us know
Update: I am including a link to a folder we really like. As you can tell, it is very bold and simple. We like how there is emphasis placed on the slogan.
The inserts obviously can't be this bold. We are thinking very simple design with stress placed on the type/content. You can use colors to break up the sections, but our colors tend to be too bold and wind up making the piece too heavy. I hope this makes sense. Please message me with any questions. Bold outside, simple inside. P.S. I know beautiful typography is NOT simple!
Scroll down to you see the ADex folder (I am adding a jpg reference as well).