Cómo richard.rothman comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
Pure and Whole (see pureandwhole.com)
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We are a western vegetarian restaurant chain based in Shanghai China.
Our mission is for people to "Live Lighter"- which has multiple meanings... Raising plants vs animals is lighter on the environment. The food we serve promotes physical and mental "lightness". Furthermore, we want to go beyond just serving healthy fare- we seek to educate people on ways to live life more effectively, focusing on nutrition, fitness and mindset.
About our target customer:
- 90% female between 20-40 years old
- All lead healthy, active lifestyles, many are gym and yoga studio habitants
- White collar, higher income to affluent
- Hip, artsy crowd, fashionistas
- All care about their health and detoxing, especially in Shanghai where food quality can be questionable and air quality can be quite poor
See pureandwhole.com for more on the menu, pics of the locations, etc.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Create an amazing, eye-catching poster that has people understand our brand and what we are about. The winner of this design will go on to work 1/1 and design several other branded pieces needed for our growing chain of shops.
Text for Poster:
(headline) Live Lighter.
(text) Food that Fuels Your Inner-Awesome
(For the food - feel free to edit pics as needed and suggest any other imagery that would help express the intention. Reach out and ask any comments as necessary)
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