We're looking for a design that can be used for postcards, print ads, online ads etc that sells the chestnut roasting experience.
Header: Score! Roast! Win!
Score: play on words. In sports, the accumulate points. For chestnuts, to make an incision around the chestnut skins to allow for heat release during roasting. Roast: normally on grill/bbq. Win: a success at your tailgate/picnic.
Sub-header: Score on Game Day with Roasted Chestnuts
Message: A tailgating win with savory chestnuts. You bring the heat, we'll provide the rest!
Visual support: Illustration or photos people tailgating, referee score pic, or some other combo.
Take away: We're selling an experience.
Target audience: American football tailgaters (picnic at the stadium).
Call to action: Order yours today at virginiachestnuts.com