I'm looking to create a simple but impactful leaflet for my business as I'm now beginning to market my business as opposed just relying on word of mouth. I intend on leaving these leaflets in local high end spas, yoga studio's, PT studios, artisan coffee shops and bakeries etc
I would like to keep printing costs low in order to spend a larger proportion of the budget on design and paper stock so I would think a simpler mechanism will be necessary.
I have attached an example of a leaflet that I like, it's small (smaller than A5) 4pp, printed on a heavier card stock. The design is obviously very attractive, but I was drawn to the linear, simplistic approach. The font and it's spacing is really clear and it feels minimal and high end.
As the service I'm promoting is just me, I am in essence promoting myself, so whatever is created needs to be a reflection of me. I have had a previous design done but it felt dry and corporate which is the antithesis of me! I'm no mystic meg type though! I'm in my early 30s, love art, design and interiors - I consider myself to be an open, creative modern person.
I do have an existing asset which I would like incorporated - my company logo which is a mandala with text. This has been used across my website and also on banners for events so needs to be used to tie in with the existing assets I have.
In short, the attributes I am looking for in this design are;
- clean lines
- design led
- a high end feel
- incorporate nature
- retain an element of warmth
I have created copy which is also included, but I'm happy to edit this further in order to achieve the clean look I have described.