Cómo hiltonheadpro comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
Charter One Realty
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
Cuéntanos a qué tipo de público quieres llegar
This project is only for 4 pages, front and back of an 8.5x11 mailer and front and back for a 6x9 direct mail piece. The six page example that is uploaded is only an example of the use of visual icons that I would like to see. The icons are important for helping the recipient understand the message and intent of the mailer without having to read the wording first. If you have questions message me please. The target audience is luxury home owners in Bluffton SC. Home prices range from 500k-5m. This is intended to be a pure listing solicitation tool. My company is Charter One Realty and we are a very dominant force here in our market. We are a locally owned company, not a franchise. Our brand is super powerful here locally. Most agents here in my market do not use a highly polished direct mail product which I am aiming to take advantage of by using 99designs. This piece is intended to help me increase my listing side volume and help me break into the luxury market in Bluffton SC.
¿Qué te inspira y qué diseño imaginas para tu empresa?
I need an design that makes a visual impact with a clean and classy look. No used car salesman stuff. The pieces will need to be an 8.5 x 11 direct mail piece, and a 6x9 scaled down version of 8.5x11. Will not be an EDDM mailer, I only use bulk mail.
The mailer needs to be sectioned to describe:
1. Marketing Tools
2. Market Facts
3. Customer Service
4. The Process
5. About Charter One Realty
I want to use icons to visually describe items under the above categories with limited wording. On the front of the mailer I need a middle section that will contain a graph like set up showing Charter One sales for 2015 vs my top competitors. The communities that these pieces will be going to are all high end golf club communities. Colleton River Plantation, Belfair Plantation, Berkeley Hall Plantation, Hampton Hall, Hampton Lake, Oldfield Plantation, and Palmetto Bluff. I would like to show the home owners how dominant Charter One Realty is in this market by using something other than a bar graph. I want the graph to be graph area needs to be the center piece of the front of the mailer. I would like you all to be creative with how to display the numbers. I will upload the numbers and the top competitors company names. Since these are all communities that are heavily golf oriented I would like to see a golfer finishing his drive and then show how far each companies ball goes based on the sales figures from 2015. I have made a mock up that shows the basics of what I am looking for and it will hopefully help you.
Charter One is in the process of going with Sothesby's International but we haven't officially started yet. Sothesby's colors are already very similar to Charter One's but I want to make sure this piece can be used when we add them to our marketing. So please look at some Sothesby's International colors and use the same color scheme. I also would like to see the same fonts used in the Sothesby's marketing. I have attached an example of the clean layout that I like from a tri-fold email campaign and also a hand sketched layout that I had in mind for my direct mail pieces. Feel free to play with the layout, I just wanted to give you the general premise of what I had in mind. I have attached the 2015 ranking reports for my market and I would like to see the logos of the top 5 or 6 companies that I compete against in the graph area, they need to be blurred to a point that they aren't immediately recognizable but not blurred so much that no one can recognize the logo. There is also a Charter One Realty logo attached as well as my personal logo, Hilton Head Pros logo. We chose the power button design for the Hilton Head Pros logo, and I would like to see that worked in to the layout in a similar manner to the trifold's center piece. In the trifold example the logo is somewhat transparent with the agents name showing more.
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