I would like an oversized postcard that tells the story of a recent transaction we completed. The story is told in Challenge-Action-Result-Testimonial (CART) format. The purpose of this is to help other property owners visualize how we may be able to help them sell their properties as well. I would like some details of the transaction (price, address, etc.) included, but want to emphasize the CART format.
I want this postcard to showcase our expertise in apartment transactions, and clearly state how we can help other owners do the same. I would like the colors to harmonize with the colors in our logo and most of our marketing materials (shades of blues, gray, white, etc.). I've included a copy of our latest newsletter to give you an idea of our current marketing materials and some potential things to include in this postcard ("Your Local Apartment Advisors, awards, etc.)
I am open to different styles provided it accomplishes what I've requested above, captures attention, and isn't too "busy." I prefer modern and clean versus traditional/artistic. Vertical layout may work better than horizontal for this postcard, but I will leave that up to the designer.