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Specialty Coffee Roaster Ad Design for Fresh Cup Magazine
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Alimentos y bebidas
Short Version: We source, roast, and supply specialty coffee to shops wanting to differentiate on a quality basis. Wholesale based selling to specialty shops, who are my target audience. Longer Version: We are a specialty coffee roaster focusing on high quality sustainable coffee relationships. We are about 80% direct trade and very socially minded with our offerings. We view our clients as partners and offer trainings, consulting, etc in addition to coffee. We have placed well in several national competitions over the past year and are targeting specialty coffee shops and establishments that want to differentiate on a quality basis to bring repeat customers. We also have a 10-4 Farmers initiative where we give 10% of 12oz bag profits into sustainable projects in coffee farming communities. So far have donated 1mil liters of water.
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We will be advertising in Fresh Cup magazine that will be given out at the Specialty Coffee Association Expo in April. This will be our first ad and we are looking to get name recognition and get contact with new clients. Want an eye catching Ad. I have supplied some details below as well as ads that are bright and eye catching. Really looking for it to grab attention. Design Specs: -3.625” x 3.125” Please provide a URL Link to your ad as it is also online in digital format -I would like to incorporate our Logo or at least Name if that doesn't work for the size. 2 files attached. -our vision statement is "In pursuit of the perfect cup..." so I like the idea of incorporating "Your partner, in pursuit of the perfect cup..." -ideally would also like to include somewhere some of the things we offer such as: coffee. trainings. differentiation. giving back
This will be a 1/6 page ad but also know I have a lot of info and limited real estate. Primary goal is to get name recognition so having it pop is most important. I am also attaching a photo of our bags so you can get a feel for our brand. Instagram also will help with that @openseascoffee Circular logo is primary but am open to variants or secondary rectangle if necessary. These are my thoughts but I don't want to inhibit creativity so feel free to make something unique and it may win me over.
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