Ideas and suggestions:
We would like something that looks playful, modern, striking and stands out. We would also like to get across the premium aspect of the products in the design.
It may be more helpful to think of this more along the lines of a magazine ad than a leaflet as we would like the first page just to be very eye-catching (not very informative), with more information on the back - we have our existing fact sheets that communicate a lot of information so this needs to be more striking and eye-catching
The primary use for the Gemini is for eyelashes – eg eyelash extensions so it could be good to reflect this in the design but this is just a suggestion (we’ll leave it to you if you think it would look good to incorporate this into the design or not).
Elements to include in the front of the leaflet:
Feel free to play with the design and elements for the back of the leaflet
We are planning to have short and punchy copy in the leaflet. For example, the headline and subheading for the Gemini leaflet will read:
Heading: Create lashes without limits
Subheading: Shine twice the light on long, luscious lashes
Just for reference, please find below copy for some of the other products for the same line of leaflets so you can see the style we’re aiming for:
Heading: The Make Up Lamp For Make Up Artists
Subheading: See every shade and show off your work
Heading: Nail Your Art
Subheading: The best light for dazzlingly detailed nail art designs
Product Information and Primary Uses:
For more information on our products, please see our Health and Beauty brochure: https://daylightcompany-plugandplay…igital.pdf
We can WeTransfer other product photos if needed.