Cómo keywestdirect comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
Key West Boats Direct
Cuéntanos a qué tipo de público quieres llegar
We export new boats direct from the Key West Boats factory in South Carolina, USA to customers in Australia all over the net, via email and phone. This saves the customer a lot of money, $10,000 to $20,000 over local Australian prices is quite normal. We have no physical presence in Australia except previous happy customers who have bought boats from us and they are often happy to show their boat to a new prospective client. Our target market is the new or used boat buyer.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are advertising in a boating magazine, Tradeaboat, full page once every two months. We want a new one page advert, something different, something that will get the reader to check out our website or call our free dial number. We currently have an advert that features specific prices and we would like to drop that as exchange rate fluctuations make it too difficult to keep it accurate. We would rather focus on the superior quality of Key West boats, the safety and unsinkable level of flotation in every model and then the great value they represent when purchased direct from us. Australians are generally ripped off when it comes to a lot of products, from cars to CDs to TVs to boats. Out motto is a "US boat at US prices" We are in the midst of building a new website and logos etc. are available there. We are having a doodle pad explainer video made as well and I will attach the script of it to give further ideas and inspiration.
Here's a suggestion, maybe somebody will run with it.
Let's start off with a generic picture of a boat marina or lake filled
with power boats, make it drab black and white - grey, boring. Then in
the center a full vibrant color Key West boat, happy people. Use Key
West boats logo and the headline is "not just another boat...a better
Below the boat we use some copy. Safer - unsinkable level flotation in
every model. More innovative - designs that competitors can't help but
copy. More features as standard. More custom options to choose from.
More engine brand choices. More fun and more happy customers. More
boat but LESS $$$ with Key West Boats Direct.
At the bottom GET MORE FOR LESS and then the free dial number and
website address with a Key West Boats logo and the byline ...simply
better in the right corner.
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