We are creating a retail rewards program that is based around a "trading cards" concept. When customers purchase certain items, they will receive a trading card at the checkout. They can scratch it off for instant savings on their next purchase or they can save them to turn them in at a later date for larger rewards.
We need a back and front design for the trading cards. There will be several "versions" of the cards, so once we identify the main design, we can work with the winning designer on a 1 to 1 basis to design the different versions. Feel free to submit several versions if you'd like.
Size of the standard playing card is 2.5 inches x 3.5 inches. Print ready file will need to be set up in a one-up format with the artboard being the size of the actual final printed piece.
Front design is flexible and should include 1 of the following:
-something resourceful like a relevant statistic (ie. National Geographic did a study that said the average American child uses 3796 diapers in a lifetime.)
-A funny quote geared towards parents (ie. Our products will make you do the Happy Dance!)
-A cartoony image similar to Where's Waldo, where they have to find our "b sprout" icon.
Back design should include this text: "Instantly scratch off to save on your next transaction or collect them for a larger reward. See thebabygrocerystore.com/cards for more details." There should also be a place where we can indicate the "category" of the card - such as Diapering, Food, Bath & Body, Babywearing, etc. Just choose 1 to include on your design, as we will coordinate the other categories with the winning designer. Where the scratch off is on your back design, just create a circle (1 in.) over the design in magenta (it will not print this color, it’s just letting us and our printer know that is where it should go!)
Several versions of our logo, icon and our color codes can be found in the dropbox link: https://www.dropbox.com/sh/kljwpeit…r9omRkPx2A
Our tagline is "Making it easier to be the Parent you want to be." You may include it if it fits your design, but is not required.