Parents are losing control when it comes to their ability to provide responsible boundaries around their children's online usage. They don't let their kids raise themselves on the streets, but they are letting their kids raise themselves online.
I need banner advertisements that speak to the "pain" parents are feeling around this topic.
Think: Excessive Gaming, Spending Too Much TIme on Social Media, Fear of Young Kids Stumbling Onto Pornographic WebSites, Kids Up at All Hours Skyping, Cyberbulling, Sexting, etc.,..Lots of things for parents to worry about - not much they can do about it - until now. WebCurfew addresses these things.
Key parental emotions are "Control", "Fear & Worry", "Frustration", "Guilt (that they aren't doing enough)".
See the WebCurfew.com website, read the Challenges and Solutions sections. I am looking to refresh the banner ads on the front page. I need more in that general theme but more scenario driven as with the Challenges listed. Also, I need a Teacher/Educators perspective as well. I will be advertising to Teachers as they are a key influencer of parents and know the "fallout" of this problem well....Think "high score but low grades" with regard to a video game addiction. Think kids falling asleep in class exhausted because they have been up all night on social media. Think kids not getting their home work done because of endless online distractions. I want parents recommending WebCurfew to parents.
Also - big note - WebCurfew is FREE to use!! Push that where possible.