Factor 31 is a sports marketing agency that delivers world-class marketing for sports events and brands.
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My client is a golf club who have multiple Christmas family-focused social events taking place throughout December including:
A Christmas Brunch
A Christmas Eve Dinner
Christmas Tree Lighting Ceremony
They want to create a poster to advertise the christmas events that they have coming up.
Target audience is :
- members of the golf club who want to celebrate Christmas at the golf club
- families who live near the golf club who are looking for a great venue with good food to celebrate christmas
- corporate companies who are looking for a good venue/food for their Christmas parties
The golf clubs are based in the UAE which means that:
- Creative should not show snowy / cold weather because its sunny in December in the UAE
- The imagery within the created should not be related to religion because many people in the UAE are Muslim. It should instead be 'festive' themed
- the poster can include elements of golf, but it also needs to appeal to families and corporates etc - not just golfers
I have attached images of the golf club - the clubhouse is shaped like a falcon which is very unique!
The posters look and feel will be converted into digital ads, and flyers so it needs to be adaptable.
The copy on the poster should read:
TEES THE SEASON TO BE JOLLY!
Celebrate with Abu Dhabi Golf Club.
From Thanksgiving, to turkey take-away and Christmas Day brunch...we've got you covered this festive season.
For more information on our festive events visit http://www.adgolfclub.com
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