We speak german, but this is better for english designers: If you need a german briefing let me know.
The format should be square but there should be also a wide version (or it would be good to have this - but not for first drafts).
We want an advertisement for a product > stick frame (see picture) we will introduce in a few weeks.
The feature is that it is stainless "Edelstahl" and gets not rosty "Rostfrei".
The picture should be a little darker/mystic style and the stick frame should shine.
Our company colors are green, grey and orange (rare).
Attached you find some CI styles. You can do something new but our colors should not be changed.
Temporary you can put in a "new" > "Neuheit" but we need a version without this as well. Because one day its not new anymore.
Titel of the product:
Colorus Farbwalzen Bügel Edelstahl
Bullets > we think 3 to 4 bullets is enough. Here some dummys to use
Für 8mm und 6mm Walzen
you can put there all 3 sizes or if it looks better only 1 or 2
Logo should be somewhere in the picture. I can support you with better solutions. The font is "Dekers".
1. A woman steps out of a liquid curtain, body is half seen only half head, arm and leg, background very dark, roller frame is shining white/green very big product so you can see it very well
2. Shadow woman head in water only eyes (green) shining.
3. Make up some other good ideas.
Think about the adjectives of this product.
Shiny, stainless, high quality, for painters (but maybe for this advertisement we do not want to show this, exept you have a great idea).
We want to try to do an ad which is something new/special. So you can do something new but dont forget your CI.