Craft beer and food festival held in Melbourne, Australia. Held in the iconic Abbotsford Convent Gardens, a former nun convent. The festival features 20+ local breweries serving standard beers, plus a festival exclusive beer that has been especially created for the festival.
We offer a range of gourment food trucks, think smoked meats, pizza, burgers and calamari, plus beer inspired dessert options such as waffles.
The festival has live music from local artists all day.
Festival attendees are generally 60% male, 40% female. Aged 25-55 years. Quality of beer and food is preferred over quantity, often 'foodies' who look for new experiences for beer and food. Above average income. Often university/college educated
Dates for 2020 are Saturday 1st February and Sunday 2nd February
Presenting Partner: Urban Alley Brewery
Partners/Sponsors: Brick Lane Brewing, Abbotsford Convent, Bintani,
Note for Sponsors info as part of design. Partners logos are not required to be 'final', allocating space is sufficient. Any incorporation of Urban Alley Brewery as naming rights sponsor would be appreciated.