We are a film distributor specialising in events. In September we will broadcast the final of the League of Legends eSports tournament to 200 cinemas across 30 territories in Europe.
The target audience is young gamers, probably 18-30 years old, with a male bias
The key thing that we need to communicate is the idea of fans coming to watch the final in cinemas. There are around 120 million that watch it for free on line in their bedrooms on their laptops. We need to tempt them in to cinemas and the biggest selling point is being in a room with other fans.
We would like the poster to communicate this 'togetherness' but also atmosphere
So crowd shots is key. We like the idea that the crowd may be silhouetted in some way however its important to capture the passionate expressions on their faces
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a portrait (1016h x 686w mm) and landscape poster (762h x 1016w mm) that we can use to promote the event. Please just provide the portrait initially.
It should incorporate the official badge of the tournament and details of the event including date, website, and some text to sell the event