Welcome to Hedrena, we are a boutique provider of crafted Australian Merino wool fabrics and apparel supporting Australian woolgrowers across the country. From sheep to shop, we source, design and manufacture a beautiful collection of home grown wooly lifestyle wear.
Through special methods developed over 23 years, Hedrena garments deliver the highest quality fused with timeless, classic design principles.
Our target audience are women/men 40's-50's and beyond. Our customers travel internationally with our light weight apparel ranges and passionately support locally made products. Our customers seek naturally breathability in the world of fashion and lifestyle wear and would rather invest in a staple piece than regularly buy disposable fashion.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Create a beautifully engaging (front window display) poster that will encourage passing foot traffic to enter our stores and discover our 'Luxurious Merino Possum Sale Event'.
What does success look like?
New customers entering Hedrena stores and purchasing natural, luxurious, clothing and accessory pieces this Christmas.
Poster dimensions: 1400mm H 1000mm W (image of existing poster attached to design brief)
Christmas message: Optional and creative freedom allowed.
Copy to include: Luxurious Merino Possum Sale. Up To 30% Off.
Logo & tag line: Hedrena logo to be utilized, supported by tag line, ‘Sustainable Lifestyle Wear’.
Artwork theme: Festive season with a Christmas influence. For example: Christmas presents wrapped in woolen yarns (this is not mandatory). The artwork is to reflect a crafted/artisan interpretation that speaks to our brand. Artwork maybe sketched, hand drawn, graphically designed etc…
We are creating a crafted ‘Sustainable Lifestyle Wear’ experience in store and online. You can visit our website at http://www.hedrena.com.au
Speak to the brief and enjoy creative freedom with the exception of the listed mandatories above.
Image of our 'Sustainable Lifestyle Wear' concept store. Brand logo attached.
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