We are creating a “World scratch map” to launch our new product line in the “travel gift” space. We need the map and the cylindrical tube packaging designed.
1. Create a scratch map that is better than any similar product currently available by improving upon design flaws and general customer dislikes.
2. The design should be of “gift” quality and reflect our brand personality; “classy, smart, curious, well traveled, trendy”
3. The design is of 2 parts, in this project we shall refer to the parts as: “Before” and “After”
a. BEFORE will represent the map prior to any scratch off, this is the condition the map will arrive new to the customer.
b. AFTER will represent the map when fully scratched off. This is the final “rewarding” product the customer will work towards over time.
c. NOTE: Both parts should reflect our brand personality and be worthy of display in the customer’s home, office, or elsewhere. Both should also represent all states in the USA as unique scratch-able areas.
Specs: The map size is 825x580mm (see attached example template with notes)
● Represents the entire world in full details including but not limited to all continents, countries, states, provinces, islands and territories.
● Designed to appropriate scale with all countries accurately proportionate
● Each specific “scratch-able area” should be a different/contrasting vibrant color
when revealed. (for example: the state of Texas in the USA should be a different color than the bordering state of Oklahoma directly to the north, so that when the user scratches it off, it is obvious that they have visited 2 separate states)
● NOTE: specifications may need to be adjusted along the way as per manufacturer limitations/requests. We will work to minimize these adjustments.
Specs from manufacturer:
1. Pls send AI or PDF format to me, and pls make three layers for printing and making scratch coating layer. And pls make scratch layer bigger than colorful layer about 3mm. Pls check the attachment(colorful map layer, scratch coating layer, black border layer), you will know what I am saying.
2. Re dimension, Map is 825x580mm, Tube is (174+18) x (610 +6) = 192 x 615mm. (Pls note: 18mm(left side of the tube need to add 3mm, right side of the tube need to add 15mm) and 6mm(bottom and top need to add 3mm) for bleeding) Pls check the map bleeding and tube bleeding pics.
SEE ATTACHMENTS FOR EXAMPLES