Our company builds technology for real estate investors--"house flippers". Our flagship product (called R.E.I. Rail) is a phone technology that provides them with critical personal and property information about a caller instantly. So by the time our customer answers the phone they have the data they need to build rapport quickly.
Imagine doing a marketing campaign to homeowners, and then when people call to respond to your ad, you're able to see their occupation, where they went to school, pics of them from social media and details about their property.
Armed with all that info, you SHOULD be able to guide the call much better and have a more engaging conversation. But not if you're uncomfortable or inexperienced on the phone...
Our product solves the data problem. This podcast solves the 'now what?' problem.
Our target audience for the podcast are the house flippers who already know about us. They are 25 - 45, and skew male (65%). Currently our top selling markets for our product are Atlanta, Houston, Charlotte (NC), and Washington, DC
We believe there's a larger market that the podcast will appeal to, namely anyone who is interested in business, and investing. Cover Art should appeal to a cosmopolitan crowd in terms of its sophistication. In terms of interests, we are targeting folks who would call themselves 'hustlers'. They're entrepreneurs or aspiring entrepreneurs. They're into Gary Vee and Tony Robbins. They listen to hip-hop and pop music.