Title: Game of Aces
Hello designers! We've got a larger project underway for an upcoming feature release. This film will be in select theaters (~15-50 screens, dependent on performance) this coming Spring. We are running this contest with the aim of creating the primary poster art for this campaign. This poster will get a lot of traction and viewership; after its theatrical release, it will get wide national coverage via our digital partners (eg. Netflix, iTunes, Hulu, Amazon), Cable (eg. InDemand, Time Warner, Verizon Fios, etc.), and possibly DVD/Blu-ray (eg. Netflix, Redbox).
I have created a design inspiration for the concept on pinterest:
THIS IS NOT THE FINAL TRAILER, but it will give you an idea of the film (note that the name has changed):
Demographically, this film will likely appeal to both young and old males for alternate reasons, action and nostalgia, respectively. Raiders of the Lost Ark is a good first step into this genre, as it has the allure of 20th century pulp alongside the action hero. Raiders is also a good example as Spielberg and Lucas were trying to pay homage to the earlier pulp adventures that could be found in early 20th century adventure magazines.
As much as I am a big fan of Drew Struzan, I think this artwork needs to have a different approach than the illustrative realism his oil paintings convey. An illustrative concept could work, but in many ways this style (or at the very least Drew Struzan's style) has been overdone, and may feel dated if mirroring it too closely.
Going to the design inspiration board, you will find some early war posters, some of which have the feel of that era. It was a transitional time between Victorian and Modern times, but the art was still capturing Art Nouveau richness. The tricky part is conveying that style while still incorporating the dynamism of an action film (something some of these posters do not have). The "Attack on all Fronts" poster is a great concept which holds the period style and still carries timeless dynamnic elements. Not that the artwork has to mimic this, but the film has three main characters (A German spy, and female translator, and an American Ace), so it could be a good building block, though I'd imagine bi-planes somewhere. Keep in mind these are just ideas, not definitive directions. A lot of the posters (Star Wars, Airplane News, Temple of Doom, Women of Britain, Praha, etc) also have redeeming qualities that could easily be incorporated into a viable concept.
Another noteworthy aspect are the colorized/enhanced pictures of old photos (examples would be the Ilse Hirsch photo and the OH MY GOSH PETER O'TOOLE pics). These pictures really capture the look and feel of that era (at least to modern eyes) and may in fact create a nice finish to the actors and war machinery. The devil's advocate in me would say this may mute the string orange/sunset tones that some of the other successful artwork has.
So, in conclusion, we are looking for something stylized and yet with some modern dynamism that will make it feel relevant.