The Focus Topic will be “Water” - so it is about the impact of the textile industry on water: Today, there is less water in the oceans because of our water consumption, the existing water is polluted with plastics and microplastics. As the textile industry has its stakes on this, the aim of the theme is to achieve a more sustainable way of dealing with water. It should bring people to think about their handling with water, what the textile industry needs to contribute to maintain the water cleaner and which possibilities and chances exist to make this vision come true. It is all about water saving aspects:
- How to reduce water consumption?
- How to pollute water less? (e.g. in the process of dyeing)
- How to clean the sea? (from waste e.g. plastics and microplastics)?
The design should bring together the element water / the oceans with fabrics in outdoor /nature respectively the impact of textiles on the water - so the pollution of the oceans with any kind of rubbish, plastic, microplastic, ... and the problem of too less water because of our not responsible water consumption. "Pure Water" should be the focus again, no pollution anymore, efficiency is important, protection of the oceans, to be clean again, it is all about sustainability and should be a cycle…
Style & Colors
Last fair, we used 99designs for the first time as we wished a fresh and new approach to style and color. With success. The design needs to reflect the water theme with all its aspects visually, emotional and dynamic. Our CI colors are yellow, blue and grey. It is not necessary to include the logo in the design!