ROBIN is a Dutch tech & consultancy firm specialised in eCommerce Customer Service. We currently serve more than 100 customers - all medium sized and large online retailers. We help them become customer service top performers. We do this with our (SaaS) software - which helps them work more productively, improve customer experience and build sales - but also through personable, expert coaching in the form of the ROBIN Program. The ROBIN (customer success) Program pushes online retailers forward on our roadmap moving towards always-on, real-time, proactive, personal customer service. We offer our customers a fixed KPI structure to measure progress and we actively coach them through monthly calls, online coaching sessions and soft skills training.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are creating a poster (A1 - 594 x 840 mm) and offering it out on our website. People can just order it and we'll send it via postage. The content of the poster is made in collaboration with our training partner. The content is geared towards customer service agents - giving them tips on how to have faster, more friendly and more effective customer service chat conversations. The poster is text based - images should support the text. There are some example illustrations included in the attached "ROBIN Poster 99 Designs JPG" so you get an idea of what I mean with 'images to support text'.
The poster needs to be done in ROBIN branding. I don't have a brandbook or style guide I'm afraid. For branding I need to refer you on to our website: http://robinhq.com. Font is Proxima Nova Light. Early next year we will do a brand design refresh. In a nutshell the current brand positioning is personable, with a low barrier for entry and some quirkiness especially in copywriting. We'll keep the personal and low barrier, but we'll loose the quirkiness. In our proposition 'data' became more important, so we need to look smarter. That's an element we need to incorporate better in the near future. Notice the full photography we use on the top of our webpages, especially in the Manifesto on the Dutch website (https://robinhq.nl/manifest/). This photography element we'll also keep in our rebranding. It communicates that we feel closer to our customers (retails brands) than we do with software companies. As for the poster: not sure if you can use full photography, because the poster is so text heavy. One thing to be careful with is the blue. That's something I want to get rid of in the future. Reminds me too much of our early SaaS days when our product was only 19 euro per user. We are now positioned much higher in the market (minimal spend is 15K a year). For key messages in slide decks I use black slides with Proxima Nova Light in large page filling font size. So black is always an option. But I'm open to other directions. In terms of color: as noted I want to stay away from the blue, but also the heavy orange that we use in the CTA's on the website. The future color palette will be much more 'chique', for instance the 'toned down' color vibe you get from the Manifesto. I'm open to seeing early adoptations of that in the poster. Icons use is also OK, but it needs to not look 'stock imagy', if you know what I mean. Final note: if you want to use an additional font, like handwriting, or other - that's OK. But I needs to work together with the Proxima Nova Light font - since that is one of the few fixed design elemenst in our branding :)
I have included the following:
- a drawing of the poster so you get a rough idea of the layout we envision
- a PDF file with the DUTCH text (English also included just as a reference
- Extra Trainers logo (this is our partner, needs to be positioned as 'Powered by...' at the bottom of the poster)
- ROBIN logo (can be / needs to be bigger and used more dominantly as the Extra Trainers logo)
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