Our company is called Authentic Nest. We import, package and distribute edible birds nests to duty free and gift stores around Australia.
Edible birds nests are one of the most expensive animal products for human consumption, there are only a few places in the world the bird that produces these nests live. Like with any commodity that is so rare and expensive there is a large fake and grey market associated with it.
In Australia, we have a very strict quarantine laws (just ask Johnny Depp), and only a hand full of companies have obtained a import permit to legally bring edible birds nests into the country.
As my product is sold for a premium price, my target market are Chinese tourists purchasing as a gift to take back with them to their country.
The main users of the product are usually older generation 35 and upwards, and i would say about 60% women and 40% men would use and buy.
why do people eat edible birds nests?
there are many beliefs and everyone you talk to will tell you something different, but the majority that eat edible birds nests consume it for its high nutritional value, and its cell regenerative properties, which intern keeps your skin tight and elastic and looking young, they also believe that it helps clear your lungs and liver, and some would even go as far as to say it helps fight cancer (studies are at the moment being conducted on these properties).