"Using cannabis while pregnant" - we need an effective poster with a powerful message

The Cannabis Research Initiative of Saskatchewan (CRIS) at the University of Saskatchewan

The use of cannabis (both medical and recreational) will be legalized in Canada next month. Information for the public is urgently needed about the risks of using cannabis while pregnancy or breastfeeding. This poster will be widely displayed throughout our province in a variety of locations (cannabis retailers, medical clinics etc). The target audience is the general public. The message is aimed at women of childbearing age, however, all age groups may see it.

The poster must be easy to understand, and in no way offensive because it will be displayed in a variety of locations. Campaigns/posters that have been used to educate on alcohol and pregnancy may be used for inspiration. Rather than using scare tactics (i.e. big red X over pregnant women smoking marijuana) we would prefer a powerful message that is informative and relatable. The message is that cannabis should not be used in pregnancy (similarly to alcohol).

We have provided our group's statement about pregnancy and lactation below. This is for information only: there is no need to put all of this text/information on the poster.