BrainWorks is an AI technology company that applies the latest discoveries in neuroscience to build the most trustworthy machine learning platform to solve global challenges.
In the not too distant future, digital nurses will care for patients, transportation in smart cities will be fully autonomous and machines will be emotionally intelligent. BrainWorks is developing the technology to make all this possible.
Our target audiences are businesses in all sectors that need the most powerful AI platform to solve their toughest challenges. The buyer is very technical and forward thinking. Potential buyer personas are Chief Innovation Officer, Chief Technology Officer, Head of AI, VP of Engineering. They value the 'science' and 'math' that power our solution. They might consider building technology internally and our brand needs to convey that BrainWorks has the 'know how' and sophistication that go beyond other alternatives. Our buyers will thoroughly test our solution and will need to see it in action to believe it.
We want to create a brand personality that reflects the following themes: intelligent, futuristic, broad scale problem solving, tech forward, smart, trustworthy, experts.