Brand Identity for weekend long Fundraising events

Teens With a Purpose - The Youth Movement

Teens With a Purpose (TWP) – The Youth Movement, a community based, Youth Development, not for profit organization independent of any church yet still serving all faith communities and all of greater Hampton Roads. We have created a community within our organization that supports youth so they can grow up into competent, healthy people and develop to their fullest potential.

Our mission is “To provide young people with a platform to empower their peers to use their voices, their energy, and their abilities to demonstrate the power to effect personal change, improve the lives of others, and foster a more knowledgeable community that is more invested in both themselves and each other using the arts and through peer-led programs and events. Emphasize education on and prevent of the spread of sexually transmitted diseases. Provide a nonjudgmental, safe, environment for self expression for all young people.”

We want a brand identity created for our weekend long celebrations. Essentially this design will be used on Marketing Materials, Programs, Invitations and any other print relating to these events. Primarily they will be used in the 8 1/2/ by 11 & 5 1/2 by 11 formats.
The two main fundraising events include our 3rd Annual TWP Fundraiser: Gala & Silent Auction and TWP 14th Annual Teen Event. There will also be a private launch party where this design is revealed to VIP guests.

At the 3rd Annual TWP Gala & Silent Auction featuring Al Roker: The purpose of this event is to honor our youth, their mentors and to raise money to champion the Teens With a Purpose mission. Funds will allow our Youth Development, non-profit agency to continue and to expand our programs which currently include youth peer education, training and community events. MoveMakers will be highlighted during the event and this award is intended to honor a young person between 13 and 18 years of age and highlight this individual who has persevered in spite of adversities that may have held him/her back in the past. This individual has shown extraordinary, ongoing strides in at least one of the following categories: personal growth, academic/vocational advancement, artistically expression and or service to others.

The very next day will be the TWP 14th Annual Teen Event - “Imagine Me”… A Theatrical Experience! Is a theatrical experience that is written, directed by, and featuring teens which will be an artistic expression that showcases all the pressures and various tribulations that Teens face…this is their stories.

The design must include the TWP Logo and the Movemakers Logo and a catch phrase. We were thinking about having different faces (pictures attached) of the Teens in the design somehow with a catch phrase like: Imagine Me + with endless possibilities + Changing the World One Teen at a Time = Move Makers & TWP logo combined. This is just an idea we are open to seeing your interpretations and creativity. Please feel free to not use the photos of Teens. For additional ideas, please viist our website http://www.teenswithapurpose.org. Please go out of the box with it, we want to see something that’s exciting, fresh yet clean and marketable.

Some links to Gala Brand Identities are:
http://www.rwn.org/anniversary.asp
http://lianlarussa.com/logos.html
https://fs10.formsite.com/LTEF/Spon…index.html
http://bobcobrands.com/?p=262

These are just examples.

The file should be saved as one of these types:
Adobe Illustrator Document *.ai Recommended
Adobe Photoshop Document *.psd Recommended
Portable Document Format *.pdf Recommended

We are wanting to promote this to business leaders and other prospect donors. This design should have a emotional connection to who we are as an organization and our mission.