Our ideal customer are senior executives within large, corporate businesses in Australia and New Zealand. They're in IT, HR, Marketing and Customer Service. Predominantly males, aged 35-50 years old, who are tertiary educated with a degree.
They're under pressure to perform, and are looking for a trusted partner to help them deliver. It's important they feel comfortable with the people they're working with, and they get a sense they're committed to the task.
* Existing logo
* Existing colour palette:
> Main Blue: PMS 2748 (and gradients of 20%)
> Secondary Colours:
>> Yellow: PMS 123
>> Orange: PMS 151
>> Light Blue: PMS 299
>> Green: PMS 368
>> Torquise: PMS 314
* The chosen images will also be used on our website, as part of our overall redesign (website being changed separately)
* Internally, our focus is on "Connecting with Courage, Heart and Insight". It's more than just a company statement - our existing customers regularly comment on how our staff live by it, and it's reflected in their actions. Consider how this could be incorporated into the imagery or design.
* What we DO NOT WANT... cliched images and stock shots.