We are looking to design an innovative brochure that highlights who we are, what we have to offer, and why someone should choose us. All the services we have are on our website http://www.anopenbox.com and we want to keep the brochure look and feel consistent with what you see online. As stated above, we work in three main areas, each of which is then broken down further. We don't want to make the brochure overwhelming, rather we'd like for people to get the gist of who we are and what we offer, as well as how we work (you'll find a 7-step approach on our website) so that they can understand why they should work with us. From the 7-step approach, the brochure serves the first step which is the "tune-in". Are we the right fit for our customer and are they the right fit for us? The brochure helps us communicate that question and serves as a quick reminder for them to check our website to find out more.
We want the design and the format of the brochure to be creative. We are called "Open Box Communication" so this better be different and "out of the box" thinking. We have a concept of using an elephant as a company mascot, so if you are so inclined to incorporate the elephant concept in the brochure, that would be great. The reason for the elephant is so that we can make reference to the expression "don't ignore the elephant in the room" as in the issues that exist but people choose to ignore, usually due to convenience. We imagine the elephant to be an outline of the animal's body so that it's clear that it's an elephant without going into cartoony type of illustrations, all the while sticking to a professional yet young and innovative design. Our colours are grey and yellow, so the grey works well with the elephant concept.
As part of the innovative nature of the brochure, we would like to incorporate an element of surprise, i.e. two pockets whereby our business cards can be placed inside. We use moo.co.uk to print our cards and the size we choose is the Moo mini (please visit the website for more). Any other suggestions would be welcome.
We love using QR codes so that would be something cool to see. Other than that, feel free to express your creativity. We have attached the look and feel of our business cards and our logo. Please visit our website for more. Oh, and you'll notice that the typography on our logo can be positioned in different ways. The one attached here is the primary logo whereas what's on the website is the web version.
We use Gulim font for headlines and Eurostyle for content. Also please note that our default sizes are the European ones i.e. A4 paper instead of Letter size.