Brand Values - Protection, Prevention, Compliance, Practical, Responsible, Actionable, Expert, safety, quality,
Customer Values - Reputation, sustainability, protection,
Emotional Rewards - Peace of mind, confident, relieved, safe, protected, Supported, empowered, in control
Functional Benefits - Prevention of incidents escalating to crisis. Protection of Brand & Company. Survival of Company. Compliance, building internal capabilities, access to wide range of services/resources of RQA, Saves money,
Brand Attributes - Expertise, experience, relationship with Chartis, reputation, global company, impressive client list, real results, on standards committee, solid online training partner, 15 years established in Aust, 25 yrs in USA.