Currently, we produce weekly circulars highlighting weekly furniture sale specials and specific furniture items on sale (sample attached). We are looking to bring the circular creation "in-house" by creating a 17"x11" piece with fewer items that can be easily swapped in and out each week. The 17"x11" will be printed doublesided and folded to create a 4 pg handout with each page being 8.5"x11".
The design must be big, clean, bold and easy to read. We want to departure from a"home grown" cheesy/borax design and towards one that is fresh and appeals to fashion conscience consumers. The goal is to create a simple stylish design to communicate the price and information of the furniture clearly and conspicuously while creating urgency and low price.
Our price tags have been updated (attached) as well as other elements throughout the store. The new circular must tie in with the price tags to create a unified message. Colors and other elements should be easily changed to reflect the time of year ie seasons or holidays.
Elements of the new circular (template attached):
1. Ashley Logo
2. Event Name
3. Finance Offer
4. Coupons/Main Offer
5. Bedding Section with coupons/offers (we carry Sealy, Simmons, Stearns & Foster, and Tempur-Pedic)
6. Mention of 5 Star Customer Service
Can work in Illustrator, InDesign, or Photoshop. Should perform work with a 1/4 inch bleed at 300dpi.