Style: We would like to keep the in line with the design style of our website http://www.picdesk.com - we like Helvetica Neue as a font, and we have all the text and copy for the brochure in the attached word.doc.
The logo you use should be our Picdesk logo - and perhaps you could add the word "Presents' to that in some way - maybe underneath the logo?
We plan to market this 1 pager through the social media channels facebook and twitter, and drive inquiries to us via email at this stage. We want to connect models with photographers - generating $$ by selling the shoot package - and then us selling the images afterwards.
We want our 1-pager to jump out to asiprational models who want to hit the international stage and become famous.
The target audience mindset is very much about:
- international exposure
- get published in magazines
- getting professional image management
- opportunity to get noticed - worldwide
You can use any pictures you find on our website, and also the grid of customer logos that is shown on our front page (ref'd in the doc)
Be as creative as you want to make our text copy really stand out and jump at the girls to make them want to email us with their details and forward on to their friends too!!!
We will need hi-res PSD files as well as PDF in case we need to adjust minor details in the future like inclusions, logo, and pricing etc.